陈靖姑信俗与福州"临水茉莉"花茶文化的再生产OA

"Linshui Jasmine"is a unique flower tea brand in Fuzhou.Local governments,cultural scholars,tea traders,skill inheritors,ordinary people,media reporters,and others form a diverse narrative community,which carry out"cultural reproduction"of Fuzhou jasmine tea culture through the introduction of Chen Jinggu's belief and folk culture.On the one hand,they use the two legendary stories of"Linshui Tea"and"Gifted Flower Fetuses"and other works such as"Talking about Jasmine Tea"as the basis for textual narrative,cleverly ingeniously integrating elements of Chen Jinggu's culture such as"safety and health","loyal love","pure friendship","universal love and dedication",and"cross-strait co kinship"into the cultural connotation of jasmine tea,and then shaping the extraordinary historical,sacred,and moral image of Fuzhou jasmine tea;On the other hand,they also use folk activities such as the"Linshui Jasmine Picking Ceremony"as a carrier of behavioral narrative to strengthen the collective identity of local society,highlighting the popular characteristics of Fuzhou jasmine tea.With the completion of the symbolic construction process of Fuzhou's"Linshui Jasmine"flower tea from ordinary commodities to cultural products with profound historical and philosophical significance,its brand reputation has also been greatly improved.