浙江省茶非物质文化遗产高质量可持续发展四维协同机制研究OA

To investigate mechanism for high-quality sustainable development of tea-related intangible cultural heritage in Zhejiang province,a structural equation model was constructed to analyze the influencing factors and internal synergistic mechanisms.The results indicated that policy support,industrial construction,product development,and marketing communication had positive and significant effects on the development of tea-related intangible cultural heritage in Zhejiang province.Significant correlations were found between each pair of the four dimensions—policy support,industrial construction,product development,and marketing communication.The four-dimensional synergistic model was shown to have a significant positive impact on the development of tea intangible cultural heritage,with policy support playing a dominant role.Key elements within each dimension exhibited differentiated hierarchical characteristics,indicating that"coordinating locally while planning globally"is essential for high-quality sustainable development.This study provides a new perspective for scientifically measuring and promoting the high-quality sustainable development of tea-related intangible cultural heritage in Zhejiang province.Additionally,the Policy-Industry-Product-Marketing(PIPM)four-dimensional synergistic model was innovatively proposed,along with corresponding recommendations.