茅台镇白酒旅游游客满意度提升策略OA

With its long history of liquor-making,unique brewing technology and profound cultural heritage,Maotai town has great advantages in the development of Baijiu tourism.With the rapid development of the Chinese economy and the improvement of living standards,the tourism industry is in a transitional period from sightseeing to vacation tourism.In this paper,tourist satisfaction and influencing factors were systematically investigated through questionnaire surveys and statistical analysis.The results indicated that tourist satisfaction was influenced by multiple interacting factors.Among them,service experience,price reasonableness,and cultural experience were key variables.Age was positively correlated with satisfaction,whereas frequency of visits was negatively correlated with recommendation intention.Based on the data analysis,it was proposed that the future development of Baijiu tourism in Maotai town should emphasize diversified product innovation,immersive cultural experiences,enhance service quality,transparent pricing mechanisms,improve infrastructure and environmental sustainability.These measures aimed to enhance overall tourist satisfaction and achieve a coordinated development between the local tourism sector and the Baijiu industry.