葡萄酒分销商可持续采购实践的驱动逻辑:动态能力理论的解释OA

Against the backdrop of the deep integration of global sustainable development and the digital economy,wine distributors,as the core hubs of the wine supply chain,play a crucial role in the green transformation of wine industry through their sustainable procurement practices.However,distributors still face numerous practical challenges in adopting sustainable procurement,and the intrinsic driving mechanisms remain unclear.Based on the dynamic capabilities theory,this study focused on digital integration as a core capability and examined the mediating role of supply chain collaboration and the moderating effect of competitive intensity.Empirical results indicated that digital integration significantly and positively promoted sustainable procurement.Supply chain collaboration played a partial mediating role between digital integration and sustainable procurement.Furthermore,competitive intensity negatively moderated the relationship between digital integration and supply chain collaboration,thereby weakening its facilitating effect.From the perspective of dynamic capabilities,this study revealed the intrinsic pathway and contextual constraints of digitalization in driving sustainable procurement.It provided theoretical references and practical insights for wine distributors on how to effectively leverage digital technologies to overcome collaboration barriers and achieve green transformation in complex competitive environments.