基于公众感知的城市森林公园生态系统文化服务偏好分析
Analysis of Public Perception and Preference for Cultural Services in Urban Forest Parks
[目的]城市森林公园不仅为城市居民提供了休闲和娱乐的场所，而且在提升城市生态质量、改善居民身心健康、促进社会文化发展等方面发挥着不可替代的作用，本研究旨在分析公众对城市森林公园生态系统文化服务的感知与偏好，助力城市森林公园公众满意度提升与与精准管控，促进生态服务的全面优化与城市森林公园可持续管理。[方法]本研究以南京典型森林公园为研究对象，通过实地调研、社交媒体数据分析和自然语言处理技术分析公众对城市森林公园不同生态系统文化服务感知、偏好、影响因素。[结果]1)公众对美学欣赏和休闲游憩服务评价较高，而对情感连接、灵感获取及文化传承服务的满意度较低，反映出公众对精神和情感需求的重视。2)年轻群体倾向于寻求结合学习和休闲的服务，而老年群体更加重视健康促进和情感寄托;男性倾向于休闲游憩和健康促进活动，而女性更偏好美学欣赏、教育认知和情感连接。3)可达性与使用频次对城市森林公园的社会交流、情感连接和健康促进服务有显著正面影响，频繁访问有助于提升文化理解、人际交流和情感联系，而可达性对促进公园的社会互动和健康服务利用具有正向作用。4)职业背景显著影响公众对城市森林公园文化服务的偏好，其中机关企事业人员倾向于美学欣赏和健康促进，工业专业技术人员偏好教育认知，农林牧渔生产人员更注重美学欣赏和情感连接，而商业服务人员在社会交流和情感连接方面表现出更高的评价，不同职业群体展现出各自独特的需求和偏好。[结论]不同年龄、性别、可达性、使用频次和职业背景的访客对公园服务的偏好存在显著差异。城市森林公园应采取差异化服务策略，以提升服务体验、加强社区共建，并推动精神和情感方面的文化服务升级与个性化匹配，从而提高服务效能。政策层面应推动跨领域合作、制定支持性政策与法规、开展智慧公园建设、建立公众参与机制，为城市森林公园生态系统文化服务的创新发展提供制度保障。
[Objective]Urban forest parks not only provide urban residents with places for leisure and entertainment but also play an irreplaceable role in enhancing urban ecological quality, improving the physical and mental health of residents, and promoting the development of social culture. This study aims to analyze the public's perception and preference for the cultural services of urban forest park ecosystems, to assist in improving public satisfaction and precise control of urban forest parks, and to promote the comprehensive optimization of ecological services and sustainable management of urban forest parks.[Method]This study takes a typical forest park in Nanjing as the research object, and analyzes the public's perception, preference, and influencing factors of different ecosystem cultural services in urban forest parks through field research, social media data analysis, and natural language processing technology.[Result]1) The public has a higher evaluation of aesthetic appreciation and leisure services, while the satisfaction with emotional connection, inspiration acquisition, and cultural heritage services is relatively low, reflecting the public's emphasis on spiritual and emotional needs. 2) Young people tend to seek services that combine learning with leisure, while the elderly pay more attention to health promotion and emotional sustenance; males prefer leisure and health promotion activities, while females prefer aesthetic appreciation, educational cognition, and emotional connection. 3) Accessibility and frequency of use have a significant positive impact on the social interaction, emotional connection, and health promotion services of urban forest parks. Frequent visits help to enhance cultural understanding, interpersonal communication, and emotional connection, while accessibility positively affects the promotion of social interaction and the utilization of health services in parks. 4) Occupational background significantly affects the public's preference for cultural services in urban forest parks, with government and enterprise personnel tending to prefer aesthetic appreciation and health promotion, industrial and professional technical personnel preferring educational cognition, agricultural, forestry, animal husbandry, and fishery production personnel focusing more on aesthetic appreciation and emotional connection, and commercial service personnel showing higher evaluation in social interaction and emotional connection. Different occupational groups show their own unique needs and preferences. [Conclusion]There are significant differences in the preferences for park services among visitors of different ages, genders, accessibility, usage frequency, and occupational backgrounds. Urban forest parks should adopt differentiated service strategies to enhance the service experience, strengthen community co-construction, and promote the upgrade and personalized matching of cultural services in the spiritual and emotional aspects, thereby improving service efficiency. At the policy level, it should promote cross-disciplinary cooperation, formulate supportive policies and regulations, carry out the construction of smart parks, and establish public participation mechanisms to provide institutional guarantees for the innovative development of the cultural services of the ecosystem in urban forest parks.
白晓航;陈洁萍;
东南大学建筑学院,南京,210096##安徽省国土空间规划与生态研究院,合肥,230601;东南大学建筑学院,南京,210096;
ecosystem cultural services perception satisfaction forest park service function
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