智媒时代网络思想政治教育话语体系的构建研究OACHSSCD

In the era of intelligent media,platform algorithms and traffic-driven logic have profoundly reshaped the landscape of online ideological communication,resulting in a structural crisis of discursive marginalization for mainstream ideological and political education.The challenges faced by the discourse system of online ideological and political education in the intelligent media era lie in three aspects:the deprivation of discourse visibility caused by the monopolization of platform"meta-power,"the dissolution of value consensus resulting from fragmented audience communities,and the incompatibility between traditional discourse forms and the native"grammar"of digital platforms.Constructing an ideological and political education discourse system adapted to the online ecosystem of the intelligent media era has become a core task for enhancing the effectiveness of online ideological and political education and consolidating leadership in the online ideological sphere.At the theoretical level,it is necessary to take Marxist discourse theory as the fundamental guidance and establish a dual logic that integrates technological empowerment with value guidance.At the content level,it is essential to uphold core socialist values,implement strategic content production to counter algorithmic bias,and achieve the goal of systematic value-oriented education.At the communication level,it is necessary to establish an education-oriented matrix-based collaborative communication system and realize the ecological reconstruction of discourse dissemination.Through these efforts,it is possible to regain the initiative in value guidance in the intelligent media era and achieve a contemporary breakthrough in online ideological and political education.