绍兴民俗文化基因在城市视觉形象中的应用研究OA

Due to the low public interest in Shaoxing's folk culture,this investigation converts its cultural elements into the city's visual image.By applying the cultural gene theory,a genealogy structure including six aspects of Shaoxing's folk culture has been constructed.Based on the Analytic Hierarchy Process(AHP)and semantic analysis,important cultural genes have been selected.Following the quantitative outcomes,appropriate formal and chromatic translation methods have been used to create visual identity schemes,confirming the research approach.This study arranges the cultural knowledge framework and investigates the combination of urban appearance and folk culture using quantitative techniques,increasing public involvement in culture and providing reference for the spread of other folk cultures and the design of future urban identities.