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岭南醒狮文化IP视觉符号解析与再设计研究OA

RESEARCH ON THE ANALYSIS AND REDESIGN OF VISUAL SYMBOLS OF LINGNAN LION DANCE CULTURE IP

中文摘要英文摘要

"岭南醒狮"作为国家级非物质文化遗产,其造型、色彩、装饰纹样及舞蹈都蕴含着丰富的传统文化内涵.本文通过对其进行符号学分析,系统提炼"醒狮"核心视觉元素,找出从"仪式法器"到"文化符号"的演变逻辑.在此基础上,本研究以造型简化、色彩重构、纹样创新、情感化塑造等方法,进行醒狮文化IP的视觉符号重构,将抽象的文化内涵转化为符合当代审美的视觉形象,并提出"传统基因+现代语法"的再设计理念,以《舞狮印象》插画创作实践,探索非物质文化遗产的现代传播与产业化开发的路径与方法.

"Lingnan Lion Dance"is a national intangible cultural heritage.Its form,color,decorative patterns,and dance all contain rich traditional cultural connotations.Through its semiotic analysis,the core visual elements of the"lion dance"are systematically extracted,and the evolution logic from"ritual implements"to"cultural symbols"is identified.On this basis,through methods such as simplification of form,reconfiguration of color,innovation of patterns,and emotional shaping,the visual symbols of the lion dance cultural IP are reconstructed.The abstract cultural connotations are transformed into visual images that conform to contemporary aesthetics,and the re-design concept of"traditional genes+modern grammar"is proposed.Through the illustration creation practice of"Impression of Lion Dancing",the paths and methods for the modern dissemination and industrial development of intangible cultural heritage are explored.

曹思静

芜湖学院艺术与体育学院

社会科学

岭南醒狮视觉符号再设计非物质文化遗产跨媒介应用

Lingnan Lion DanceVisual SymbolRedesignIntangible Cultural HeritageCross-media Application

《设计》 2026 (16)

6-9,4

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