基于榫卯结构的故宫屋脊兽IP设计OA

Explore the combination of mortise and tenon joint structure and roof beasts of the Forbidden City to design the IP image of tide play,inherit traditional crafts and cultural connotation,and provide new ideas for the development of cultural and creative industries.This paper deeply analyzes the modeling characteristics,cultural connotation and core principles of the mortise-and-tenon joint structure,and analyzes the development status,main characteristics and existing limitations of the tide play IP under the background of the national tide.Combined with specific application cases,the design research method and case study method are used to explore the application potential of the mortise and tenon structure in modern fashion play IP design.At present,the development of national tide IP is rapid,but there are still some problems such as shallow cultural excavation and a lack of disassembly and playability.Based on this,the article combines the mortise and tenon joint structure with the roof beast of the Forbidden City to design the tide play IP,inherits the core value of traditional culture,breaks through the limitations of the national tide play IP and promotes the sustainable development of the national tide industry.