基于皮尔斯符号学的唐代宝相花展厅转译设计研究OA

Driven by the strategy of cultural self-confidence,museum display design is undergoing a paradigm transformation from cultural relic container to cultural narrative.It reveals the traditional cultural semantics of the Tang Dynasty Baoxiang flower symbol and constructs its modern translation path,as well as the translation design in the contemporary display space.Based on the three-element model of Peirce's semiotics,this paper analyzes the symbolic structure of Baoxianghua at the three levels of representation,object and interpretation,and then puts forward the design strategy of its involvement in the display space.Taking Xi'an Museum as a typical field,this paper discusses how traditional visual symbols integrate with the cultural experience of exhibition space.The study further puts forward the transformation path of Baoxiang flower symbol from plane decoration to space symbol,and discusses its innovative translation mode in modern display space through the three-dimensional cooperative translation method of'language structure-semantics-pragmatics'.Through the deconstruction and regeneration of traditional cultural symbols,it realizes its activation in the contemporary context,thus injecting new cultural vitality into the display design.