文旅融合背景下彭祖伏羊节文创产品设计研究OA
RESEARCH ON THE DESIGN OF CULTURAL AND CREATIVE PRODUCTS FOR THE PENGZU FUYANG FESTIVAL IN THE CONTEXT OF CULTURAL TOURISM INTEGRATION
本研究聚焦文旅融合背景下徐州彭祖伏羊节文化的创新转化,重点探讨其文创产品的系统化设计策略.本研究在梳理相关文献与案例的基础上,整合文化资源与用户需求分析,借助Kano模型明确用户需求层次,并依据皮尔斯符号学理论构建文化符号的转译路径.研究强调在地域性、情感化与互动性原则指导下,围绕"彭祖养生哲学"的核心概念开展系列文创设计,最终形成融合用户需求与文化转译的设计框架,以期为地域节庆类非遗项目的文创开发提供路径参考.
This study examines the innovative transformation of the Xuzhou Pengzu Mutton Festival culture within the context of cultural and tourism integration,focusing on systematic design strategies for cultural and creative products.By reviewing literature and case studies,relevant cultural resources are first organized.User needs are then identified through the Kano model,while a semiotic translation approach for cultural symbols is established based on Peirce's semiotic theory.Guided by the principles of regional relevance,emotional resonance,and interactivity,the research develops a series of cultural and creative design proposals centered on the concept of"Pengzu's Philosophy of Wellness."Ultimately,a design framework that integrates user needs with cultural translation is constructed,aiming to provide insights for the cultural and creative development of regional festival-based intangible cultural heritage projects.
于妍;郜红合
辽宁石油化工大学美育与设计学院辽宁石油化工大学美育与设计学院
通用工业技术
文旅融合Kano模型伏羊节文创产品皮尔斯符号学
Integration of culture and tourismKano modelFuyang FestivalCultural and creative productsPeirce's semiotics
《设计》 2026 (15)
1-5,5
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