银发微短剧"破圈"解码:底层逻辑与顶层设计OACHSSCD

The emergence of senior-focused micro-dramas in China can be attributed to the increasing aging population,alongside evolving media usage patterns among senior netizens,their greater engagement with digital platforms,the advancement of the silver economy,and a heightened demand for spiritual and cultural fulfillment among the elderly.The underlying logic driving the"breakout"of these micro-dramas is characterized by several interrelated factors:narratives centered on family ethics have addressed a gap in cultural products,a fast-paced narrative rhythm reflecting"acceleration aesthetics"has catered to the audience's desire for an efficient"entertainment-to-time ratio"in a landscape of rapid audiovisual consumption,new paradigms of multi-platform distribution have broadened accessibility,and"senior-friendly"cultural services have fostered greater user engagement among older viewers.However,three significant pitfalls persist in the production and dissemination of senior-focused micro-dramas:content that often detaches from reality,exploitative algorithmic targeting,and risks to consumer safety,all of which pose substantial challenges to sustainable development.To address these issues,it is recommended to establish a collaborative governance network that incorporates policy regulation,industry self-regulation,societal oversight,and family support.Specifically,institutional design and governance adjustments should be reinforced at the policy level,self-regulation and content optimization should be emphasized within the industry,social supervision and legal oversight should be enhanced at the societal level,and emotional support and digital assistance should be provided at the family level.Implementing these measures will contribute to the healthy and sustainable development of senior-focused micro-dramas following their initial"breakout."