大规模时变需求下按需服务平台动态定价优化OA
Optimization of Dynamical Prices for an On-Demand Service Platform with Large-Volume Temporally Varying Requests
针对等待时间敏感的顾客,按需服务平台会根据交货期、产能等因素实时报价.为优化动态定价策略,本文构建了以等待时间与动态产能为核心要素的平台利润最大化模型.借鉴车辆交通流与密度的建模思路,运用偏微分方程模拟大规模生产系统中订单密度的时变演化,进而推导出订单离开率(即交付给顾客的订单数量).在产能充分的情形下,通过数理推导可得恒定最优价格;在产能有限的情形下,将连续利润最大化模型离散化,设计相应算法,并在验证有效性后获得近似最优价格.大量数值实验结果表明,存在最优的交货期和静态产能.最后,本文将研究拓展至产能突发中断和连续线性衰减等场景,进一步验证了最优产能的存在性.偏微分理论的应用为刻画大规模订单生产系统提供了新的研究视角.
The on-demand service platform provides real-time quotes for customers who are sensitive to waiting time,based on delivery time and production capacity.To optimize dynamic pricing and construct a platform profit-maximization model with waiting time and dynamic capacity as key factors,a partial differential equation is used to simulate the time-varying evolution of order density in a mass production system,motivated by vehicle traffic flow and density theory.The order departure rate,i.e.,the number of orders delivered to customers,is derived.Under full production capacity,the optimal price is obtained through mathematical derivation.Under limited production capacity,the continuous profit-maximization model is discretized,and an algorithm is designed and validated to obtain the approximate optimal price.Through extensive numerical experiments,the optimal delivery time and static productivity are shown to exist.Finally,the existence of optimal production capacity is further verified by extending the model to cases of sudden production interruption and continuous linear decay.The application of partial differential equation theory provides a new perspective for characterizing large-scale order production system.
任雪杰;马余良;赵林度
南京邮电大学 管理学院,南京 210003南京邮电大学 管理学院,南京 210003东南大学 经济管理学院,南京 210096
管理科学
按需服务平台动态定价动态产能最优等待时间
on-demand platformdynamic pricingdynamic processing capacityoptimal waiting-time
《系统管理学报》 2026 (5)
1195-1207,13
国家自然科学基金资助项目(72071039)江苏省社会科学基金资助项目(23GLB016)南京邮电大学人文社会科学研究项目(NYY223004)江苏省自然科学基金青年项目(BK20220381)江苏省高等学校基础科学(自然科学)研究面上项目(22KJB630013)江苏高校哲学社会科学研究一般项目(2025SJYB0094)
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