AIGC提示词搜索场景下用户采纳行为影响因素研究OACHSSCD

[Purpose/Significance]In the era of AIGC,prompts are the core medium connecting users'needs and AI outputs.Based on the information foraging theory,this study reveals the influence mechanism of users'adoption behavior in the context of prompt search,clarifies the action path of information scent cues,and provides support for community opti-mization and improvement of decision-making efficiency.[Method/Process]A model of"information scent cues-perceived generative benefits-adoption behavior"was constructed.Four types of cues,namely structural complexity,descriptive specificity,community popularity,and creator reputation,were selected.A scenario simulation questionnaire was used to collect 512 valid samples,and the structural equation model was applied to verify the hypotheses.[Result/Conclusion]All four types of cues have a significant positive impact on the perceived generative benefits,among which creator reputation has the strongest influence;perceived generative benefits play a differentiated mediating role between information scent cues and adoption behavior(full mediation for structural complexity and creator reputation,and partial mediation for descriptive specificity and community popularity).The study clarifies the decision-making chain of"cue prediction-benefit perception-behavior implementation"and expands the application of information foraging theory in human-AI interaction scenarios.