矫正规范期望:家庭节能行为信息型干预策略的多主体仿真OA

Effectively calibrating normative expectations within household energy consumption scenarios is a critical challenge for pro-moting residents'voluntary energy conservation.Focusing on enhancing normative expectations through informational strategies,this study utilized survey data and multi-agent simulation to detect the immediate and longitudinal effects of norm-sharing and behavioral visibility interventions on household energy-saving behaviors.The findings indicated that:(1)Both strategies significantly promoted household energy-saving behaviors,with the behavioral visibility intervention proving more effective than norm-sharing.Specifically,norm-sharing increased adoption rates of purchase-oriented and habit-oriented behaviors by 9.7%and 11.1%,respectively,while behav-ioral visibility increased adoption rates by 11.7%and 12.6%.(2)Longitudinal effects demonstrated nonlinear decay as intervention in-tensity diminished—specifically,maintenance of≥5%adoption gains occurred at 75%norm-sharing intensity and 50%behavioral visi-bility intensity,while residual effects persisted at 2.8%～3.8%above baseline after complete intervention cessation.(3)Habit-oriented behaviors exhibited 1.2～1.5 times greater intervention sensitivity than purchase-oriented behaviors under equivalent intervention condi-tions.Accordingly,this study proposes establishing a household energy consumption behavior intervention framework that primarily fo-cuses on behavioral visibility while using norm-sharing as a supplementary strategy.This approach aims to achieve an optimal balance between ensuring the long-term stability of intervention strategies and enabling dynamic adjustments to their intensity and facilitate cat-egorized management and targeted interventions for diverse household energy-saving behaviors,thereby systematically unleashing the multiplier effects of information intervention on normative expectations and household energy-saving behaviors.