全渠道闭环供应链定价策略对环境效率的影响机制研究OACHSSCD

Driven by the"Dual-Carbon"goal,the green transformation of omni-channel closed-loop supply chains and the optimization of government subsidies have become critical research topics.The study reveals that government subsidies can significantly improve supply-chain greenness and the recycling level of waste products,with stronger incentive effects under the decentralized mode.There exists a critical threshold for retailer-oriented subsidies;excessive subsidies tend to induce free-riding among enterprises.Although the centralized mode achieves optimal environmental performance,it suffers from imbalanced profit distribution.Relying on the cost-sharing mechanism,the cooperative mode balances economic and environmental benefits.Under identical subsidy intensities,it delivers a far higher level of greenness than the decentralized mode,alongside more balanced benefit allocation among all stakeholders.Simultaneously raising subsidy levels for both manufacturers and retailers enables the synergistic improvement of green production and product recycling.Targeting subsidies precisely at price-sensitive intervals maximizes policy effectiveness.Accordingly,governments should implement differentiated dynamic subsidy policies,establish a collaborative governance system for supply-chains featuring green cost-sharing,and improve government-enterprise collaborative supervision via digital traceability platforms.These measures facilitate the green transformation and coordinated development of omni-channel closed-loop supply chains,ultimately realizing a win-win outcome for economic and environmental benefits.