融入与再生:文旅深度融合的人文经济学实践OACHSSCD

Humanistic economics profoundly reveals the inherent correlations and development laws between culture and economic growth,and offers important theoretical guidance for the integration of culture and tourism in such aspects as value stance,methodologies,and practical approaches.Building on existing studies,this paper further proposes integration and regeneration as the core concepts for analyzing the deep integration of culture and tourism.The former refers to the value penetration and systematic integration of cultural elements into economic activities,while the latter manifests as value reshaping and industrial leapfrogging achieved through business form innovation.At different stages of culture-tourism integration practices,regions guided by humanistic economic ideas break down industrial barriers among culture,sports,tourism,agriculture,and commerce via resource consolidation and factor restructuring.They fully leverage the mutual empowerment of culture and the economy,and have formed three practical models:industrial ecosystem restructuring,event and festival-driven development,and digital technology empowerment.Each model boasts distinct strengths and together forms a mutually complementary organic whole.Going forward,efforts should be further intensified to improve development pathways from multiple dimensions,including exploration of humanistic values,application of digital and intelligent technologies,creation of spatial scenarios,and establishment of collaborative governance mechanisms.