首页|期刊导航|山西农业大学学报(社会科学版)|数字能力何以影响山区农户绿色生产行为

数字能力何以影响山区农户绿色生产行为OACHSSCD

How digital capability affects green production behavior of mountainous farmers

中文摘要英文摘要

数字能力作为新型人力资本,已成为促进农户环境友好型生产决策的重要因素.研究基于2023年贵州省数字乡村试点县529户山区农户的微观调查数据,运用固定效应模型和中介效应模型分析数字能力对山区农户绿色生产行为的影响及作用机制,并讨论其异质性问题.结果表明:数字能力对山区农户绿色生产行为具有促进作用,山区农户数字能力水平每提高1%,绿色生产行为得分将上升26.6%;数字能力通过提高山区农户绿色农产品认知(6.39%)、信息满足性(14.29%)、农业生产污染认知(8.65%)三条路径促进其采纳绿色生产行为;相较于无政策响应组、有资金服务组、绿色生产风险偏好组以及对绿色生产技术不信任组,数字能力对有政策响应组、无资金服务组、绿色生产风险厌恶组以及对绿色生产技术信任组的绿色生产行为的促进作用更为明显.研究可在一定程度上为培育山区农户数字能力、突破山区农业绿色转型困境提供新的参考依据.

Digital capability,as a new production factor,has become an important factor in promoting farmers'environmentally friendly production decisions.Based on micro-survey data from 529 mountainous households in the pilot counties for digital rural development,in Guizhou Province in 2023,this study employs fixed effects models and mediation effects models to analyze the impact of digital capability on farmers'green production behaviors and its mechanisms,and explores heterogeneity issues.Results show that:Digital capability positively promotes green production behaviors among mountain farmers.With 1%increase in the digital capability level of farmers in mountainous areas,their green production behavior score rises by 26.6%;Digital capability fosters green production adoption among mountain farmers by enhancing their perception of eco-friendly products(6.39%),im-proving information access(14.29%),and increasing pollution awareness(8.65%);Compared with the groups with no re-sponse,those with financial services,the green production risk-averse group,and the group with mistrust of green production technologies,digital capabilities have a more pronounced positive impact on the green production behaviors of the groups with pol-icy response,those without financial services,the green production venture-tolerant group,and the group with trust in green pro-duction technologies.This study offers new reference points for cultivating digital capabilities of mountain farmers to overcome the challenges of transforming mountain agriculture into a green industry.

钱昭英;胡悦易;魏基超

贵州财经大学 经济学院,贵州 贵阳 550025贵州财经大学 管理科学与工程学院,贵州 贵阳 550025贵州财经大学 管理科学与工程学院,贵州 贵阳 550025

农业科技

数字能力山区农户绿色生产行为农业绿色转型中介作用

Digital capabilityMountainous farmersGreen production behaviorGreen transformation in agricultureInterme-diary role

《山西农业大学学报(社会科学版)》 2026 (5)

105-116,12

2022年度贵州省哲学社会科学规划课题"数字赋能贵州农产品流通体系高质量发展的理论逻辑及实现路径研究"(22GZYB19)2025贵州省教育厅高校人文社会科学项目"贵州绿色经济发展的路径与模式研究"(2025RW31)

10.13842/j.cnki.issn1671-816X.2026.05.010

评论