基于事件相关电位技术的花式粗呢面料视觉情绪感知研究OA
Research on visual emotion perception of fancy tweed fabrics based on event-related potentials
消费者对纺织服装的需求正经历着从功能性满足到情感化体验的转变.纺织品肌理特征对消费者的产品视觉感知和情绪体验均起到至关重要的作用.为探究服装面料肌理特征对消费者视觉感知的影响,文章以肌理效果丰富的花式粗呢为研究对象,采用情绪量表法与事件相关电位技术,采集20 名受试者对 9 种花式粗呢面料样本的主观视觉评估结果和神经电生理活动情况,研究了肌理特征差异对视觉情绪感知的影响.结果表明:在花式纱线结构方面,复杂肌理虽能显著提升视觉吸引力,但会引发消极情绪反应;纱线排列密度紧密的面料紧张情绪评分较疏松排列组高;组织结构复杂度与积极情绪呈显著正相关.文章通过量化分析面料肌理特征与情绪反应的关联性,探究了不同肌理特征与情绪体验、应用场景之间的映射关系,为花式粗呢面料情感化设计过程中花式纱线和组织结构的应用提供了理论参考,同时也对纺织品视觉情绪评价的客观量化提供了新的思路与方法,有助于推动面料开发向情绪赋能转型.
With the upgrading of consumer demands for textiles and apparel,the focus has shifted from basic functional satisfaction to emotional experiences.Fabric texture features play a crucial role in consumers'visual perception and emotional arousal.However,traditional subjective evaluation methods are often influenced by individual cognitive differences,leading to potential biases.To address this,event-related potentials(ERP)technology has been introduced to provide an objective quantification of visual emotion perception.This paper investigates the influence of fabric texture features on visual emotion perception by taking fancy tweed fabrics as the research object.It explores the mapping relationship between different texture features and emotional experiences,providing theoretical reference for the emotional design of fabrics and offering new insights into the objective quantification of textile visual emotion evaluation. Focusing on three core texture variables—fancy yarn type,arrangement proportion of fancy to normal yarns,and fabric weave structure—this study conducted an integrated experiment combining subjective emotion scales and neurophysiological measurements.Twenty healthy subjects were recruited to evaluate nine types of black-and-white fancy tweed fabrics.Subjective emotional evaluation was based on the valence-arousal(V-A)model,scoring four dimensions:sad-happy,sleepy-excited,disgusted-satisfied,and tense-relaxed.Synchronously,a 32-channel EEG system was employed to record brain activities.The study systematically analyzed the amplitude and latency characteristics of early visual components(P1,N1)and a late cognitive component(P3)to examine the neural response mechanisms triggered by different texture features and their correlation with subjective emotional perceptions. The main findings of this study are threefold.First,different fancy yarn structures trigger distinct neural response patterns.Loop yarn induces the smallest P1 amplitude but the largest N1 and P3 amplitudes,indicating it requires minimal initial visual processing but sustains strong attention and positive cognitive evaluation.Slub yarn yields the largest P1 amplitude,demonstrating a strong initial visual impact.Wave yarn elicits a lower cognitive load and a more peaceful emotional experience.Second,the arrangement proportion significantly affects visual processing efficiency.A 1:1 tight arrangement induces the largest P1 and P3 amplitudes with the shortest N1 latency,enabling efficient visual capture and strong positive evaluation.A 3:1 moderate arrangement evokes the deepest attention processing,while a 5:1 sparse arrangement results in the lowest neural response.Third,fabric weave structures show significant differences in neural responses and emotional evaluations.Complex jacquard weave elicits the highest P1 and N1 amplitudes,drawing more neural resources,whereas plain weave presents the lowest cognitive load.Correlation analyses reveal that P3 amplitude positively correlates with the"happy"and"excited"dimensions,and shorter P1 latencies correlate significantly with higher positive emotion scores. By introducing ERP technology into the visual emotion evaluation of textiles,this study successfully constructs an objective and quantitative evaluation method that complements subjective scales,revealing the systematic neural response differences caused by varying texture features in early visual processing and late cognitive evaluation stages.Based on these insights,a systematic design framework of"target emotion orientation—texture element matching—objective and subjective combined verification"is proposed to guide the practical application of fancy tweed fabrics.This framework allows textile enterprises to select yarn types,arrangement proportions,and weave structures according to product positioning,thereby enhancing the emotional added value of fabrics and driving the industry's transition towards emotion-driven product development.
周语箫;朱启明;包甄甄;薛文良;马颜雪
东华大学纺织学院,上海 201620东华大学纺织学院,上海 201620东华大学纺织学院,上海 201620东华大学产业用纺织品教育部工程研究中心,上海 201620东华大学纺织学院,上海 201620||东华大学产业用纺织品教育部工程研究中心,上海 201620
轻工纺织
花式粗呢面料情感化设计事件相关电位主观评价情绪感知
fancy tweed fabricemotional designevent-related potentialssubjective evaluationemotion perception
《丝绸》 2026 (9)
23-30,8
中央高校基本科研业务费专项资金资助项目(2232025G-06)
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