中国纺织服装企业时尚化升级评价指标的构建及测度OA

China's textile and apparel industry possesses a world-leading manufacturing foundation;however,the global discourse power in fashion remains predominantly dominated by Europe and America.As a crucial component and interface of the cultural industry and market systems,this study aims to construct evaluation indicators suited to domestic consumption.The goal is to promote the formation of a distinctly Chinese textile and apparel aesthetic system that integrates traditional ethnic culture with modern trends,thereby enhancing the influence of Chinese civilization and strengthening its international discursive power. Based on the global value chain theory,this paper develops firm-level evaluation indicators for fashion upgrading from two dimensions:product upgrading and functional upgrading,which encompass"National Style and Trend-Individualized Fashion-Brand Value."Using machine learning methods for textual analysis of annual reports of listed companies from 2011 to 2024,the validity of the indicators was tested across the dimensions of operating profit and brand value.Social network analysis and dynamic QCA methods were employed to analyze the structural characteristics of the fashion spatial correlation network and the configurational paths for high-level fashion upgrading.This study expands the theoretical basis for constructing evaluation indicators for firm-level fashion upgrading.It establishes such indicators and enriches the research on fashion spatial correlation networks and upgrading pathways from the firm perspective. Six major conclusions were drawn.First,the overall fashion level of Chinese textile and apparel enterprises shows an upward trend,with regional disparities gradually narrowing.Second,the spatial distribution of corporate fashion demonstrates a multi-tiered structure centered on Shanghai,featuring high-density clusters in the Yangtze River Delta,medium-density areas in Beijing and Guangdong,and low-density cores in Shandong,Fujian,and Hunan.Third,while the spatial correlation network of fashion is becoming denser,inter-firm connections remain predominantly weak.Fourth,the network exhibits distinct regional characteristics,forming three major communities:a northern community centered on Beijing,a Yangtze River Economic Belt community centered on the Yangtze River Delta,and a South China-Southwest transregional community centered on the Pearl River Delta.Fifth,no single factor constitutes a necessary condition for high-level fashion upgrading,which can be summarized as a"cultural empowerment-trend response-value anchoring"pathway.This process is not merely a superficial addition of cultural symbols but a market-recognized commercialization mechanism.Sixth,national style and trend elements can facilitate fashion upgrading in upstream enterprises through industrial chain collaboration. The current sample selection is based on A-share listed companies under the Wind industry classification.Future research could expand the sample scope by incorporating multiple industry classification standards,or including Hong Kong-listed companies and key small and medium-sized enterprises in the industrial chain,so as to refine the theoretical system of fashion upgrading for textile and apparel enterprises.