价值共创视角下陇南泥塑玩具文旅产业服务系统设计OA

This study takes the development predicament of local intangible cultural heritage handicrafts as the background,based on the theory of value co-creation,and builds a platform system with the help of service design concepts,with the aim of achieving multiple goals such as the dynamic inheritance of intangible cultural heritage,the upgrading of cultural and tourism experiences,and the symbiosis of industrial value.The SWOT analysis method is employed to analyze the current situation and predicament of the development of Longnan clay figurine toys,and to sort out the value creation models and existing problems of current similar platforms.The value demands of multiple stakeholders and the co-creation touchpoints are clarified,and a"production-consumption-support"trinity platform service framework is established.A service model for ICH cultural tourism platforms is constructed,providing new ideas and references for the deep integration of local ICH handicrafts and cultural tourism industries.