消费者感知视角下快递包装回收激励机制研究OACHSSCD

From the perspective of consumer perception,this study addresses the problem of insufficient multi-agent coordination in express packaging recycling.Grounded in Incentive Compatibility Theory and the Theory of Planned Behavior,a dual-path recycling mechanism integrating door-to-door recycling and parcel station recycling is proposed,and an"incentive-perception-behavior"theoretical model with synergy perception as the core is developed.Based on questionnaire data collected from 1,056 consumers,structural equation modeling(SEM)and hierarchical regression analysis are employed to empirically examine the proposed model.The results indicate that perceived economic incentives,perceived convenience incentives,perceived courier synergy,and perceived parcel station synergy all exert significant positive effects on consumers' recycling intentions.Synergy perception not only influences consumers' choice of recycling channels but also strengthens the positive effects of incentive measures on recycling intention.After controlling for external incentives,perceived courier synergy remains a significant positive predictor of overall recycling intention,whereas the independent effect of perceived parcel station synergy is not statistically significant.Heterogeneity analysis further reveals significant group differences in the formation mechanism of recycling intention across age,residential environment,and frequency of express delivery use.Based on these findings,express delivery platforms are encouraged to improve the convenience of recycling services,strengthen the coordinated participation of couriers and parcel stations,implement differentiated guidance strategies,foster shared-benefit awareness,and promote the establishment of a multi-agent collaborative express packaging recycling system.