装备制造企业数字服务创新及价值创造多案例研究OA

With the continuous advancement of digital transformation and upgrading of manufacturing industries in China,equipment manufacturing enterprises are evolving towards digitalization and servitization.Digital service innovation serves as a core driving force for improving service capabilities.However,issues including the specific implementation modes,application scenarios,innovation typology and value creation logic of digital services remain to be further explored.Collecting data such as public disclosures of listed companies,official website information and mainstream media reports,this paper selects seven representative enterprises from different sub-sectors of the equipment manufacturing industry as case samples to conduct text analysis.The findings show that digital service innovation can be divided into three categories,which are incremental digital service innovation,radical digital service innovation and ambidextrous digital service innovation.The three categories correspond to nine specific application forms,which are digital remote maintenance,digital supply chain management,digital user application software,digital preventive maintenance,artificial intelligence application and 3D printing,digital process optimization,digital remote monitoring and digital performance consulting.The value creation of digital service innovation is mainly reflected in expanding value sources,improving service efficiency,quality and profitability of value-added services,and realizing value co-creation.This study enriches the applied research on digital service innovation and its value creation,and provides practical reference for the servitization upgrading of equipment manufacturing industry against the background of digital transformation.