体验经济视角下国外铁路旅游开发经验与中国本土化启示OACHSSCD

As tourism consumption enters the era of the experience economy,the role of railways within the tourism system is shifting from a pure transport provider to a carrier of experiential value.In this context,how to restructure rail tourism products under an experience-oriented market logic has become a key challenge for the integration of rail transport and tourism.A systematic analysis of representative international cases reveals that three differentiated product categories have emerged-destination-oriented products,en-route experiential products,and multi-destination itinerary products-alongside clearly defined functional positioning of railways within the overall tourism experience and relatively stable operational mechanisms.Drawing on these international practices,in conjunction with the current development conditions and localized practical explorations of rail tourism in China,the localized development of rail tourism in China requires a strategic transition from a transport-supply logic to an experience-supply logic.This transformation should be advanced from four key dimensions:precise identification of the experience structure,construction of a systematic experience supply mechanism,strengthening rail-local collaborative coordination,and improving experience governance and brand development.This transformation calls for differentiated product positioning,systematic experience design,and collaborative governance mechanisms to drive the rail tourism industry toward high-quality and sustainable development.