人工智能技术在饲料企业营销与品牌传播效率提升中的应用研究OA

Against the backdrop of the digital economy,the marketing and brand communication of traditional feed enterprises are confronted with practical constraints such as high information search costs and low effi-ciency in trust building.As a key carrier of new quality productive forces,artificial intelligence(AI)technol-ogy provides new technical support for the restructuring of marketing models in feed enterprises.By integrat-ing animal growth data and nutritional demand models,AI technology facilitates the transformation of feed products from standardized supply to personalized nutrition solutions.Based on the transaction cost theory,signaling theory and endogenous growth theory,this paper systematically analyzes the internal mechanism through which AI technology enhances the marketing efficiency and brand communication capacity of feed enterprises,including reducing information search and matching costs,improving the quality of brand signals,optimizing dynamic pricing games and strengthening governance and supervision mechanisms.On this basis,it puts forward implementation approaches such as consolidating the digital infrastructure,advancing AIGC content creation,promoting service-embedded marketing and realizing agile organizational transformation.The findings provide theoretical references and practical insights for the digital marketing transformation and brand value enhancement of feed enterprises.