农文旅融合背景下文化遗产旅游的地方认同与身份认同效应OA

To explore the effects of local identity and identity formation in cultural heritage tourism within the context of agriculture-culture-tourism integration,this study draws on grammatical analysis theory and employs self-narrative texts of cultural heritage tourism experiences in Shanxi Province collected from self-media platforms as empirical materials.A comprehensive textual analysis is conducted to examine the identity effects of cultural heritage tourism and their underlying driving factors.The findings indicate that cultural heritage tourism effectively stimulates place attachment and territorial identity among both tourists and local residents,and further facilitates the elevation of local identity to national and ethnic identity through the binding force of shared culture.Attribution analysis reveals significant differences in the contribution of three experiential factors to identity-related emotions across different subject groups.For tourists,identity emotions are primarily driven by social comparison experiences,contributing 52.7％,followed by agri-culture integration(25.9％)and aesthetic resonance(21.4％);For local residents,agriculture-culture-tourism integration experiences serve as the primary driver,with a contribution rate of 49.8％,followed by social comparison(35.9％)and aesthetic resonance(14.3％).Qualitative textual analysis further demonstrates that tourist identity and resident identity are not mutually isolated but exhibit a two-way interactive and mutually reinforcing emotional amplification mechanism.These findings provide empirical evidence and theoretical reference for scientifically elucidating the patterns of identity effects in cultural heritage tourism under the agriculture-culture-tourism integration framework,as well as for uncovering the generative mechanisms underlying identity-related emotions.