草原羊产地身份认证技术的影响因素研究OA

Against the backdrop of increasingly severe counterfeiting of agricultural product origins in China,the Inner Mongolian grassland lamb had long been subject to misrepresentation of origin and product adulteration,resulting in diminished brand credibility and value,the origin traceability technology based on big data techniques offered an effective safeguard for the grassland lamb brand.Aimed to elucidate the complex mechanisms influencing grassland lamb enterprises'adoption of origin traceability technology and to identify the core conditions and their configurational effects that shaped adoption decisions,the technology acceptance model with the technology-organization-environment framework were integrated,necessary condition analysis and fuzzy-set qualitative comparative analysis were employed to investigate the multi-factor configurational effects on enterprises'willingness to adopt origin traceability technology.The results showed that technology adoption decisions resulted from the synergistic interplay of multiple factors,manifesting in 3 distinct driving patterns:technology-organization dual-driven,government-led and technology-convenience-driven.In the dual-driven pattern,an enterprise's existing technological foundation and perceived usefulness constituted the core conditions;in the government-led pattern,authorities played a dominant role through policy,regulatory and supporting measures;whereas enterprises with limited technological infrastructure exhibited adoption behavior predicated on perceived ease of use.The conclusions provided theoretical support and practical insights for promoting the adoption of origin traceability technology in the agricultural sector,strengthening brand development and advancing high-quality industrial growth.