浅析标准化助力直播电商供应链协同管理OACHSSCD

As a major growth engine in the e-commerce industry,live streaming e-commerce plays a crucial role in stimulating consumption,expanding business monetization channels,and connecting supply with demand.However,this model places higher demands on the flexibility and responsiveness of supply chains,posing significant challenges to traditional supply chain management approaches.Promoting the collaborative management of supply chains has become an essential strategy for enhancing overall supply chain performance.This paper reviews the current status of collaborative supply chain management in live-streaming e-commerce.Taking standardization as an entry point,it systematically sorts out the role,current status,and existing problems of standardization.Based on the analysis,key initiatives are proposed to facilitate the collaborative management of supply chains in live-streaming e-commerce through standardization.