场域理论视域下老年体育消费场景适老化的问题与路径OACHSSCD

The core orientation of the silver sports economic development lies in enhancing elderly sports consumption capacity through income growth and burden reduction,creating effective demand for elderly sports through high-quality supply,and strengthening consumption willingness by optimizing consumption environments.This study,grounded in field theory,employs methods of literature review,field investigation and logical analysis to systematically explore the theoretical connotations,practical challenges and optimization pathways for age-friendly adaptation of elderly sports consumption scenarios.It holds that,as a comprehensive age-friendly process for sports consumption,age-friendly adaptation of elderly sports consumption scenarios faces practical challenges,including spatial constraints in macro-level field formation,obstacles in mid-level capital transformation and path dependence in micro-level habitus formation.Accordingly,three optimization strategies are proposed from the perspectives of field reconstruction,capital conversion and habitus cultivation:establishing institutional systems and governance mechanisms to create spaces for elderly sports consumption scenarios;facilitating efficient capital conversion to effectively stimulate internal motivation of elderly sports consumption;and promoting health-conscious consumption concepts to expand the elderly sports markets.