"三新"经济下供销合作社推进县乡村三级流通网络体系建设研究OACHSSCD

The"New Three"economy,as an economic form emerging from the latest round of technological and industrial revolution,promotes the organic integration of various entities within the industrial chain by embedding modern information technology extensively across production,logistics,sales,and other related processes.It thereby enhances the overall competitiveness of the industry.Supply and marketing cooperatives serve as key hubs for the circulation and distribution of agricultural products in China.Guided by digital technology empowerment,they have explored and established a county-township-village three-tier circulation network operation model with distinctive cooperative features.This model further enables cooperatives to contribute more effectively to the comprehensive rural revitalization.Drawing on three representative innovative cases,this study synthesizes the distinctive experiences of supply and marketing cooperatives in the context of new industries,new business forms,and new models.The study finds that cooperatives currently face several challenges in developing the county-township-village three-tier circulation network system under the"New Three"economy,including insufficient funds and fragmented resources,outdated management concepts and practices,and limited service functions and business forms.In response,this paper proposes the following measures:innovating the organizational models of circulation entities to coordinate and integrate resources across county,township,and village levels;developing digital service platforms to fully leverage the functions of circulation network nodes at each tier;and strengthening digital empowerment to foster integrated innovation of business forms within the three-tier circulation network.These recommendations aim to enhance the role of supply and marketing cooperatives in advancing the county-township-village circulation network system under the"New Three"economy.