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数字场域中的文化实践:中华优秀传统文化的青年传播研究OACHSSCD

Cultural Practices in the Digital Field:Youth Communication of Excellent Traditional Chinese Culture

中文摘要英文摘要

数字技术对文化场域的重构,使中华优秀传统文化的青年传播面临代际符号褪色与文化空间解域化的双重挑战.研究基于布尔迪厄场域理论的分析框架和计算传播、网络民族志相关分析方法,发现数字场域在物理、赛博、精神空间叠置过程中重构了传统文化的传播生态,青年借由具身化实践形成亚文化资本积累的新路径.同时,青年积极开展符号转译和再生产,促进传统文化的现代调适:一方面,基于 Bertopic 主题聚类识别出四种再嵌入路径——文化遗产沉浸式重构、传统美学视听共创、地方文化基因激活、制度场域云端转型;另一方面,关键词共现网络揭示"中国—文化—传统"核心节点与"汉服/国风"等衍生符号的创造性联结,以及网络符号构建的资本转化链路,彰显文化再生产的动态机制.青年作为结构化主体,积极推动传统文化与现代性的深度互构,这一过程既受平台资本与政策力量的制约,又在符号转置与意义升维中孕育着传统文化现代转型的新可能.

The reconstruction of cultural fields by digital technology has presented the dissemination of China's excellent traditional culture among young people with the dual challenges of generational symbol fading and the de-territorialization of cultural spaces.Based on Bourdieu's field theory analytical frame-work and related analytical methods from computational communication and network ethnography,this study finds that digital fields reconstruct the ecological system of traditional cultural dissemination in the overlapping process of physical,cyber,and spiritual spaces.Young people form new paths for the accu-mulation of subcultural capital through embodied practices.Meanwhile,young people actively engage in symbolic translation and reproduction,promoting the modern adaptation of traditional culture.On the one hand,based on Bertopic thematic clustering,four re-embedding paths are identified:immersive recon-struction of cultural heritage,co-creation of traditional aesthetic audiovisual content,activation of local cultural genes,and the cloud-based transformation of institutional fields.On the other hand,co-occur-rence networks of keywords reveal the creative connections between the core nodes of"China-culture-tra-dition"and derivative symbols such as"Hanfu/Guofeng,"as well as the capital conversion paths con-structed by network symbols,highlighting the dynamic mechanisms of cultural reproduction.As a struc-tured subject,youth actively promote the deep mutual construction of traditional culture and modernity.This process is constrained by the interplay of platform capital and policy forces,yet it also nurtures new possibilities for the modern transformation of traditional culture through symbol transposition and meaning elevation.

梅凯

长春工业大学新闻与传播学院||吉林大学新闻与传播学院传播与社会治理研究所 吉林 长春 130012

社会科学

场域中华优秀传统文化青年文化资本计算传播

fieldexcellent traditional Chinese cultureyouthcultural capitalcomputational communica-tion

《华侨大学学报(哲学社会科学版)》 2026 (4)

146-158,13

吉林省教育厅博士研究生科研创新能力提升项目"计算传播视域下中华优秀传统文化的青年传播研究"(JJKH20250041BS)

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