中国微短剧"出海"的解域化与再域化OACHSSCD

Chinese micro-dramas,as an emerging form of digital culture,are rapidly gaining international attention due to their concise content,tight narratives,and universal emotions.The"global dissemination"of micro-dramas reflects a dynamic interplay of deterritorialization and reterritorialization.On the one hand,micro-dramas achieve deterritorialization through content detachment from native cultural context,cross-border support of platform technologies,and the global flow of capital.On the other hand,to adapt to heterogeneous cultural markets,they achieve reterritorialization through localized language and settings,reconstructed narratives and values,and re-interpretation by local audiences.The global dissemination of Chinese micro-dramas is not merely a practice of cultural export but a continuous game and interaction be-tween global communication logic and local cultural characteristics,reflecting the communication logic of contemporary Chinese digital culture constantly adjusting and adapting in the context of globalization.