词元经济:人工智能时代的价值核算、产业组织与治理框架OACHSSCD
Token Economy:Value Accounting,Industrial Organization and Governance Framework in the AI Era
生成式人工智能进入规模化应用阶段后,人工智能产业的竞争重心正在由模型参数、训练数据和算法能力,转向推理效率、场景转化和持续服务能力.词元(Token)作为大模型调用、计量和结算的基本单位,正在从技术术语演变为连接算力、数据、模型、应用与商业价值的关键媒介.本文认为,词元经济的本质并非仅为人工智能服务的计费方式,还是人工智能产业从能力供给走向价值交付、从单次调用走向任务核算、从模型竞争走向场景竞争的新型经济组织方式.文章构建了"基础设施层—模型能力层—场景应用层—规则治理层"的分析框架,提出从调用级计费、任务级核算到结果级付费的价值实现逻辑,并进一步指出词元经济面临价值归属不清、价格信号与价值创造脱节、统计核算和治理工具适应不足等问题.最后,文章围绕词元定价、词元产业、词元推广、全球竞争和人民币计价词元服务结算体系,提出未来研究方向与政策启示.
After generative artificial intelligence enters the stage of large-scale application,the focus of competition in the AI industry is shifting from model parameters,training data,and algorithmic capa-bilities to inference efficiency,scenario conversion,and continuous service capacity.As the basic unit for large model invocation,measurement,and settlement,the token is evolving from a technical term into a key medium connecting computing power,data,models,applications,and commercial value.This paper argues that the essence of the token economy is not merely a pricing method for AI ser-vices,but a new form of economic organization in which the AI industry moves from capability supply to value delivery,from single-call invocation to task-based accounting,and from model competition to scenario competition.The paper constructs an analytical framework comprising the infrastructure layer,model capability layer,scenario application layer,and rule governance layer,and proposes a value realization logic that evolves from invocation-based pricing to task-based accounting and result-based payment.It further identifies several challenges,including unclear value attribution,the decou-pling of price signals from value creation,and the inadequacy of existing statistical and governance tools.Finally,the paper proposes future research directions and policy implications concerning token pricing,token-based industrial organization,token adoption,global competition,and a RMB-denomi-nated settlement system for token-based intelligent services.
吴晓隽;霍怡希;潘煜
东华大学 旭日工商管理学院,上海 200051东华大学 旭日工商管理学院,上海 200051脑机协同信息行为(教育部和上海市)重点实验室,上海 201620||上海外国语大学国际工商管理学院,上海 201620
管理科学
词元经济人工智能+产业组织价值核算智能经济治理
Token economyAI+industrial organizationvalue accountingintelligent economy governance
《上海管理科学》 2026 (4)
1-8,8
国家社会科学基金项目(25BKX061)的资助
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