国潮文化语境下城市文创产品视觉设计创新路径OA

Along with the rise of cultural confidence and China-fashion consumption,urban cultural and creative products serve as effective mediums for promoting regional culture,building city images,and transforming and upgrading the cultural tourism industry.Currently,China-fashion culture has evolved from mere accumulation of formal symbols to deeper cultural interpretation.However,issues such as superficial cultural connotation interpretation,product homogenization,and outdated visual communication still exist in the visual design of urban cultural and creative products.Based on the characteristics of China-fashion culture and urban cultural and creative products,this paper summarizes the main factors and existing problems in visual communication design,explores breakthrough methods in aspects such as cultural element interpretation,visual symbol reconstruction,and technological support,and demonstrates their feasibility through case studies.The research can provides certain reference ideas and specific practices for urban cultural and creative visual communication design,contributing to the continuation of local traditional culture and the innovative development of the cultural and creative industry.