数字技术赋能乡村文化振兴的作用机理与路径研究OA

Digital technology empowers rural culture from four aspects:production mode,industrial pattern,communication mode and consumption mode.Its mechanism is digital collaborative production,new pattern of chain integration,immersive interactive communication and digital experience consumption.However,in practice,it faces difficulties such as the lag of digital transformation,the lack of new ecological power,the imbalance of communication distortion and the deviation of consumption value.Therefore,it is necessary to consolidate the base of elements,extend the value chain,optimize the narrative paradigm,activate endogenous motivation,build a systematic path,promote the digital transformation of rural culture and help revitalize rural culture.