科技赋能红色文化传播OA
Technology Empowers the Communication of Red Culture:A Case Study of Trendy Cultural and Creative Products and Immersive Stage Plays
[研究目的]红色文化是中国共产党领导人民在革命、建设、改革与新时代伟大实践中形成的宝贵精神财富,是坚定文化自信、实现民族复兴的强大精神动力.在数字技术深刻重塑传播格局的当下,运用科技手段实现红色文化的创造性转化与创新性发展已成为重要时代课题.[研究方法]以红色潮玩文创、沉浸式舞台剧为主要研究对象,深入分析科技如何赋能红色文化的传承与传播.[研究结论]以新科技为手段,通过数字化、互动化、剧场化、沉浸式等形式再现历史场景、故事,红色文化能够突破传统传播的时空限制,增强情感共鸣与参与感,实现主流价值观的有效传递.科技赋能一方面为红色文化提供了契合时代语境的表达载体与叙事方式,另一方面也为探索新时代文化与科技深度融合路径构建了具有参考价值的典型范式.
[Research purpose]Red culture,as a precious spiritual treasure forged by the Communist Party of China during the revolutionary,construction,and reform periods and the great practices of the New Era,constitutes a powerful spiritual driving force for strengthening cultural confidence and achieving national rejuvenation.At a time when digital technologies are fundamentally reshaping the communication landscape,leveraging technological means to realize the creative transformation and innovative development of red culture has become an important issue of the times.[Research method]This paper takes red-themed art toys and cultural creative products,along with immersive stage plays,as its primary research objects,and examines how technology empowers the inheritance and dissemination of red culture.[Research conclusion]The study reveals that through digital,interactive,theatrical and immersive forms that recreate scenes and narratives—red culture can transcend the spatial and temporal limitations of traditional communication,heighten emotional resonance and audience engagement,and effectively convey core socialist values.On one hand,technological empowerment equips red culture with expressive vehicles and narrative modes that resonate with the contemporary context;on the other hand,it constructs a typical paradigm with reference value for exploring deep-level integration pathways between culture and technology in the new era.
詹宇;孙天垚;朱琦
北京市科学技术研究院科学传播中心,北京,100044北京市科学技术研究院科学传播中心,北京,100044北京市科学技术研究院科学传播中心,北京,100044
社会科学
红色文化文化与科技融合数字技术创造性转化与创新性发展主流价值观
red cultureintegration of culture and technologydigital technologycreative transformation and innovative developmentcore socialist values
《科技智囊》 2026 (7)
37-43,7
北京市科学技术研究院科学普及项目"科技文化融合赋能科学传播的路径探索"(25CD012)2026年度首都高端智库试点单位建设研究项目"揭榜挂帅"自立课题"科技赋能北京老字号传承保护与创新发展研究".
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