城市科技形象塑造的国际经验借鉴与启示OA
References and Insights on Building the Sci-Tech Image of International Metropolises
[研究目的]在全球科技竞争格局中,城市科技形象已突破基础设施与产业政策扶持等竞争要素,上升为凝聚文化认同、彰显治理能力、链接全球创新网络的战略性资本.为持续优化我国国际化城市科技形象塑造,探索符合国情的城市科技形象塑造路径,以全球创新网络中的城市科技形象塑造为切入点,系统梳理伦敦、东京、纽约、新加坡四大城市科技创新的对外传播实践,揭示国际标杆城市科技形象塑造的多元路径与核心逻辑,为我国国际化城市科技形象塑造提供理论支撑与实践借鉴.[研究方法]采用案例比较研究法,选取伦敦、东京、纽约、新加坡四座全球标杆创新城市作为研究样本,梳理各城市科技形象战略传播的实践,对比剖析不同城市依托自身资源禀赋形成的差异化科技形象塑造逻辑.[研究结论]四座国际城市各自形成了差异化的发展路径,如伦敦的融合叙事与创意科技、东京的文化符号转化与社会实践、纽约的应用场景与媒体赋能、新加坡的智慧治理与政企协同.基于上述研究结果,就提升国内城市科技形象,建议确立可持续的差异化战略定位、培育兼具系统信任与发展韧性的科技生态、打造高文化认同度的科技品牌符号、搭建标志性的全球化科技外交平台、依托产业集聚生态与媒体优势讲好城市科创故事.
[Research purpose]Against the backdrop of global technological competition,urban scientific and technological image has transcended competitive dimensions such as infrastructure and industrial policy incentives,evolving into a strategic asset that consolidates cultural identity,demonstrates urban governance capacity,and connects global innovation networks.To further optimize the shaping of sci-tech images of Chinese international cities and explore localized construction paths,this study takes the construction of urban sci-tech images within the global innovation network as the entry point.It systematically sorts out the external communication practices of four world-class cities,namely London,Tokyo,New York,and Singapore,and reveals the diverse paths and core logics of sci-tech image building among international metropolises,so as to provide theoretical support and practical references for the construction of sci-tech images of Chinese international cities.[Research method]Adopting the case comparative research method,this paper takes the four global benchmark innovation cities London,Tokyo,New York and Singapore as research samples,summarizes their practical strategies for the strategic communication of urban sci-tech images,and comparatively analyzes their differentiated shaping logics derived from respective urban resource endowments.[Research conclusion]The research finds that the four international cities have formed distinctive development paths:London features integrated narration and creative technology,Tokyo focuses on cultural symbol transformation and social practice,New York excels in application scenarios and media empowerment,and Singapore adheres to the smart governance and government-industry coordination.On this basis,this paper summarizes feasible enlightenments for urban sci-tech image construction,including adopting sustainable differentiated strategic positioning,fostering a resilient and trustworthy technological ecosystem with systematic trust and development resilience,building technological brand symbols with strong cultural identity,establishing landmark global sci-tech diplomatic platforms,and leveraging industrial agglomeration ecosystems and media advantages to spread urban innovation stories effectively.
梁偲;田春芝;黄少胥
上海市科学学研究所,上海,200031上海市科学学研究所,上海,200031中国科学院上海有机化学研究所,上海,200032
管理科学
科技形象国际城市科技传播城市品牌科技生态
sci-tech imageinternational citiessci-tech communicationcity brandingtechnological ecosystem
《科技智囊》 2026 (7)
14-21,8
上海市"科技创新行动计划"软科学研究项目"上海开展国际化科技传播的策略研究"(24692102100).
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