环境风险感知对农户绿色生产行为的影响机制研究OACHSSCD

It is of great significance to reveal the mechanism though which farmers' risk perception influencing their green production behaviors and the group differences.This study analyzes its influence effects and mediating mechanisms based on theories such as conservation motivation theory and stimulus-organism-response.Using 884 household survey data from Sichuan Province in 2024,mediating effect models are used to conduct empirical tests,and conditional mixed estimation(CMP)are applied to perform endogeneity processing.The research finds that:1)Farmers' perception of environmental risks significantly promotes their green production behaviors.After controlling for endogeneity issues,for every 1 unit increase in environmental risk perception,the probability of farmers adopting all green production behaviors increased by 13.4％,and this remain true after robustness tests.2)Farmers' perception of environmental risks can promote green production behaviors by enhancing health beliefs,that is,health beliefs are the transmission mediators among them.Bootstrap calculation demonstrates that the mediating effect accounts for approximately 35.6％.3)The new generation of farmers have a stronger perception of the causes and losses of environmental risks,and possess a higher level of health beliefs and green production behaviors.However,their perception of facts is weaker than that of the older generation of farmers.The perception of environmental risks has varying degrees in influencing the two generations of farmers.Based on this,policy suggestions are put forward,such as precisely strengthening environmental risk publicity and education,implementing green production assistance policies at different levels,and building a health belief empowerment system.