传统村落文旅开发过程中的生态文化价值转化研究OA

The development of traditional villages'cultures and tourism is a key way to achieve the transfer of ecological and cultural values and promote rural rejuvenation.This study uses empirical analysis to determine the mechanisms underlying the transformation of the cultural and ecological characteristics of Haiyan Hamlet,a historic hamlet at the provincial level.Perceived quality,perceived value,and visitor pleasure are the major routes for val-ue translation,according to the study,and the main target group's cultural consumption needs are important.Guests'needs must be handled methodically throughout the entire chain.Based on this,the following suggestions are put forth:clearly determine the target audience's needs in order to produce high-quality cultural experience products;maximize the methods for communicating perceived quality and value;and establish an end-to-end service system to form a sustainable operational loop.The findings provide theoretical foundations and practical ref-erences for the sustainable development of traditional villages.