首页|期刊导航|Computational Visual Media|StoreSketcher:An interactive framework for planning commercial retail scene layout

StoreSketcher:An interactive framework for planning commercial retail scene layoutOA

中文摘要

Retail space planning,arranging store sections and product placements to optimize customer flow and stimulate purchases helps retailers to increase sales and enhances the customer shopping experience.It can be challenging for retailers to arrange numerous products within limited shelf space.This paper introduces StoreSketcher,an interactive tool that assists retailers in planning retail layouts efficiently at macro and micro levels by providing intelligent suggestions.We have extracted commercial relationships between products and categories,built spatial rules for commercial objects,and developed an interactive framework for synthesizing retail layouts.When the user points to shelf space in the layout,StoreSketcher evaluates the spatial significance of the location and its commercial relation to the surrounding context to present appropriate suggestions.Quantitative experiments demonstrate that StoreSketcher significantly assists in planning well-organized retail layouts.The suggestions provided by StoreSketcher not only boost cross-selling and impulse purchasing for retailers,but also enhance product findability for customers.

Hou Tam;Shao-Kui Zhang;Yulin Jin;Han-Xi Zhu;Song-Hai Zhang

Department of Computer Science and Technology,Tsinghua University,Beijing 100084,ChinaSchool of Artificial Intelligence,Beijing Normal University,Beijing 100084,ChinaDepartment of Computer Science and Technology,University of the Chinese Academy of Sciences,Beijing 100084,ChinaDepartment of Computer Science and Technology,Tsinghua University,Beijing 100084,ChinaDepartment of Computer Science and Technology,Tsinghua University,Beijing 100084,China Beijing National Research Center for Information Science and Technology(BNRist),Tsinghua University,Beijing 100084,China

建筑与水利

3D layout planninginteractive 3D modelingretail space planningretail store layoutsuggestive user interfaces

《Computational Visual Media》 2026 (2)

P.395-416,22

supported by the National Key R&D Program of China(No.2023YFF0905104)the National Natural Science Foundation of China(Nos.62132012,62402262)Tsinghua-Tencent Joint Laboratory for Internet Innovation Technologyfunded by the Fundamental Research Funds for the Central Universities(No.2253100018)Young Elite Scientists Sponsorship Program by CAST(No.YESS20240286)the Beijing Science and Technology Plan Project(No.Z251100006125007).

10.26599/CVM.2025.9450450

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