文化和旅游消费融合的四维度分析OACHSSCD

Integration of cultural and tourist consumption plays an important role in boosting household consumption,expanding do-mestic demand,and booming economy.Analyzing culture and tourism integration from the perspective of consumption is conducive to promoting the research and practice.Based on a brief review of the process and relevant literature,this paper put forward the concept of the integration of cultural and tourist consumption,and constructs a systematic analytical framework.Specifically,the integration of cul-tural and tourist consumption involves in four dimensions,which were integration of consumption environment,integration of consumption subjects,integration of consumption forms,and integration of consumption industries.Under the inspirations of industrial integration the-ory,demand hierarchy theory,innovation theory and new consumption theory,they could be seen that the main motivations for the inte-gration of cultural and tourist consumption include industrial policy promoting,consumer demand upgrading,technology application and diffusion,and enterprise strategy innovation.At present and in the coming period,the trend of the integration of cultural and tourist con-sumption showed that adapting to the characteristics of industrial development,changing consumers' values,continuously optimizing services and increasingly diverse consumption scenarios.In order to promote the integration of cultural and tourist consumption and fur-ther unleash the potential of cultural and tourist consumption,it was necessary to eliminate the constraints faced by the integrated devel-opment of cultural and tourist consumption in terms of environmental optimization,rights protection,quality improvement and marketing innovation.