基于影视特征元素的视觉广告创意设计OA

Based on the core connotation of film and television characteristic elements,this paper focuses on the deconstruction of film and television elements from the visual dimension,and deeply explores the creative transformation paths of four core visual film and television characteristics in visual advertising,namely shot language,color system,light and shadow modeling,and scene construction.Combined with the typical case of Huawei's"Image Art"themed advertisement,it analyzes the practical value of film and television characteristic elements in enhancing the visual appeal of advertisements,strengthening emotional resonance.