乡村振兴背景下陕西周至县文旅IP数字化视觉设计研究OA

Under the comprehensive advancement of the rural revitalization strategy,the deep integration of cultural and tourism industries has become a crucial pathway for driving high-quality development of the county economy and highlighting the unique charm of regional culture.This paper focuses on the cultural tourism IP of Zhouzhi County,analyzing its current development status and challenges from the perspective of digital visual design.It proposes the design positioning,conceptual approach,and an open process for its cultural tourism IP,along with a three-step visual design path of"building the soul,expanding the environment,and activating value."The study aims to provide reference for promoting the integration of culture and tourism and advancing rural revitalization through visual design innovation in the digital era.