非遗数字影像的视觉设计策略研究OA
Research on Visual Design Strategy of Intangible Cultural Heritage Digital Image
在新媒体环境下,非遗传承的动态呈现、视频化生产与设计转化包括:(1)视觉角度下解构重构并融入人文关怀的设计方法论;(2)故事角度下的小视角和碎片化的叙述方式;(3)用户角度下的情境化与参与性传播方式,并提出在设计过程中应抱有敬畏之心,实现传承人、设计师、观众三者一体化的合作伙伴关系.本课题的研究希望为非遗工作者、视觉设计人员和相关研究者提供可操作的设计方法借鉴.
In the new media environment,the dynamic presentation,video production,and design transformation of intangible cultural heritage inheritance include:(1)a design methodology that deconstructs and reconstructs from a visual perspective while integrating humanistic care;(2)a narrative approach featuring narrow perspectives and fragmented storytelling;(3)context-driven and participatory communication methods from the user's viewpoint.The study emphasizes the importance of maintaining reverence throughout the design process to foster an integrated partnership among inheritors,designers,and audiences.This research aims to provide actionable design methodologies for intangible cultural heritage practitioners,visual designers,and relevant researchers.
褚妙博
江汉大学,湖北 武汉 430056
社会科学
荆楚文化非物质文化遗产数字影像视觉设计
jingchu cultureintangible cultural heritagedigital imagingvisual design
《鞋类工艺与设计》 2026 (13)
39-41,3
江汉大学2025年度社科类一般项目《社交媒体传播下非遗数字影像的视觉转译与体验设计研究》(项目编号:2025SKYB06)
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