耕读文化融入涉农高校网络文化建设的路径研究OA

The formation mode and value connotation of the farming-reading culture coincide with Marxism's expositions on labor and culture.Its inheritance and development are important carriers for deepening the"Two Integrations"in the new era.Incorporating the farming-reading culture into the Internet culture construction of agricultural universities not only meets the requirements of the epoch but also represents a crucial means of constructing an"invisible classroom"and highlighting the characteristics of these institutions.However,judged from the manifestation of the full integration of the farming-reading culture into the Internet culture construction of agricultural universities,it confronts several dilemmas.These include the structural contradiction between content supply and communication efficiency,the essential conflict between virtual communication and farming-reading practices,and the functional dislocation between the participation of subjects and the educational objectives.To address these issues,it is necessary to optimize and improve the approach in the following aspects:the modern decoding and reconstruction of the connotation of the farming-reading culture,the professional supply and innovative communication of the content ecosystem,the technological empowerment and model upgrading of the integration of virtual and real elements,and the subject coordination and evaluation optimization of the interactive system.They ensure that the farming-reading culture is truly integrated into the Internet culture construction of agricultural universities.