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献血优待证对广州献血行为的影响OA

The impact of the Guangzhou voluntary blood donation privilege certificate on blood donation behavior:an inter-rupted time series analysis

中文摘要英文摘要

目的 评估广州市无偿献血优待证政策对献血行为的因果效应及群体异质性,为优化血液管理政策提供实证依据.方法 采用中断时间序列(interrupted time series,ITS)设计,基于广州血液中心 2018 年 7 月—2025 年12 月共 30 个季度的采供血数据,以 2021 年第三季度为干预节点,构建含水平效应与趋势效应的普通最小二乘法(ordinary least squares,OLS)回归模型,并按性别、年龄段、既往献血次数及单次献血量分层分析.结果 阶梯式激励政策呈现显著异质性效应.成分血献血人次持续增长,其中 2 U 成分血趋势效应显著(β=304.58,P<0.001);高频献血群体(11 次以上)成分血献血人次呈持续增长趋势.全血献血方面,既往献血 1~2 次(β=4 537.55,P<0.001)和 3~10 次(β=2 159.69,P<0.05)群体即时效应显著;高频群体(11~30 次)呈现持续增长趋势(P<0.01).按单次献血量分层,400 mL 全血即时效应显著(β=4 391.01,P<0.1),200 mL 全血趋势显著下降(β=-893.24,P<0.01).结论 阶梯式优待证政策在维持利他动机的同时有效提升了献血参与度.成分血献血以中青年群体为增长主力;政策对全血低频献血者发挥即时激励作用,对高频献血者形成长期留存效果.单次献血量呈"向上迁移"趋势,优化了血液采集结构.建议实施差异化"引流—转化—留存"策略,以进一步提升血液供应安全.

Objective To evaluate the causal effects and population heterogeneity of Guangzhou's Voluntary Blood Do-nation Privilege Certificate Policy on blood donation behavior,and to provide empirical evidence for optimizing blood man-agement policies.Methods Using an interrupted time series(ITS)design,we analyzed 30 quarters of blood collection da-ta from Guangzhou Blood Center(from July 2018 to December 2025).Taking the third quarter of 2021 as the intervention node,we constructed ordinary least squares(OLS)regression models incorporating level and trend effects,and conducted stratified analyses by gender,age group,previous donation frequency,and per-donation volume.Results The tiered in-centive policy demonstrated significant heterogeneous effects.Apheresis donations showed sustained growth,with 2 units of component blood exhibiting a significant trend effect(β=304.58,P<0.001);high-frequency donors(11+times)demon-strated sustained growth trends in apheresis donations.For whole blood,immediate effects were significant for donors with 1-2 previous donations(β=4 537.55,P<0.001)and 3-10 previous donations(β=2 159.69,P<0.05);high-frequency do-nors(11-30 times)showed sustained growth trends(P<0.01).Stratified by per-donation volume,400 mL whole blood demonstrated a significant immediate effect(β=4 391.01,P<0.1),while 200 mL whole blood showed a significant decli-ning trend(β=-893.24,P<0.01).Conclusion The tiered incentive policy effectively enhanced blood donation partici-pation while maintaining the donors’altruistic motivations.Young and middle-aged adults primarily drove apheresis dona-tions.The policy demonstrated immediate incentive effects on low-frequency whole blood donors and long-term retention effects on high-frequency donors.Per-donation volume showed an"upward migration"trend,optimizing the blood collection structure.Differentiated outreach,conversion and retention strategies are recommended to further strengthen blood supply security.

黄敏欣;张旸;周立桥;欧阳剑;苏玮;黄漫玉;罗伟峰

广州血液中心 广州市血液安全重点实验室,广东 广州 510095广州血液中心 广州市血液安全重点实验室,广东 广州 510095广州血液中心 广州市血液安全重点实验室,广东 广州 510095广州血液中心 广州市血液安全重点实验室,广东 广州 510095广州血液中心 广州市血液安全重点实验室,广东 广州 510095广州血液中心 广州市血液安全重点实验室,广东 广州 510095广州血液中心 广州市血液安全重点实验室,广东 广州 510095

医药卫生

无偿献血无偿献血优待证中断时间序列献血激励政策评估广州

voluntary blood donationvoluntary blood donation privilege certificateinterrupted time seriesblood do-nation incentivespolicy evaluationGuangzhou

《中国输血杂志》 2026 (6)

768-775,8

广州市科技计划项目(2025A03J3373)广州市科技计划项目(2025A03J3312)广州市医学重点学科(2025-2027年)项目

10.13303/j.cjbt.issn.1004-549x.2026.06.010

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