"一种质量安全双保障的农产品外包装系统"在农产品品牌建设中的初步应用OA

In order to help Guangxi's pollution-free fishery enterprises transform and upgrade their aquatic product brands from pollution-free agricultural product brands to high-quality agricultural product brands,the first author developed and applied the"A Quality and Safety Double Guarantee Agricultural Product Packaging System(Applica-tion No.or Patent No.:202011454612.X)"in 2020.The system has been preliminarily implemented in Guangxi.The application results show that 33 enterprises have actually applied it to varying degrees in 2024.At the most basic level,enterprises display the"National Agricultural Product Quality and Safety Traceability Subject QR Code+Agri-cultural Product Quality Certification(Recognition)Certificate or Logo"and issue a"Commitment to Compliance Certificate"when selling pollution-free aquatic products.Enterprises with stronger implementation print the"Nation-al Agricultural Product Quality and Safety Traceability Code+Agricultural Product Quality Certification Logo+Enter-prise Registered Trademark"on the outer packaging of agricultural products and issue a"Commitment to Compliance Certificate"through national or provincial platforms.Through dual or higher quality and safety labels,enterprises en-hance information transparency,promote brand upgrading,and facilitate the transformation of fishery pollution-free agricultural product brands into high-quality agricultural products brands.Product brand transformation.From 2021 to 2024,13 enterprises regularly sold aquatic products with the dual guarantee mark of quality and safety on the outer packaging.A total of 874.54 million kg of high-quality aquatic products were sold,generating sales of 28 068.68 million yuan.This represented an additional sales volume of 665.52 million kg and an additional sales value of 21968.02 million yuan compared with 2019.Among these,8 specific cases exhibited an average annual growth rate in new sales output ranging from 3.71％to 6 357.70％and an average annual growth rate of in new sales value ranging from 4.15％to 2 981.28％.In conclusion,the implementation of"Patent Application 202011454612.X"has sub-stantially improved the quality of pollution-free agricultural product brands among Guangxi's pollution-free fishery enterprises and has promoted their sustainable transition from pollution-free to high-quality agricultural product brands.