数字能力何以促进农户三品认证农产品消费OA

To investigate the impact of digital capability on the consumption of agricultural products with Three-Products Certification by farmers,based on the CRRS farmer survey data of 2020,the Probit model is used to examine the relationship and mechanisms between the them.The research findings show that:1)Digital capability has a significant promoting effect on the consumption of agricultural products with Three-Products Certification by farmers.2)Mechanism analysis indicates that digital capability promotes the consumption of agricultural products with Three-Products Certification by farmers through enhancing farmers' cognition and health literacy.3)Heterogeneity analysis indicates that digital capability has a more significant promoting effect on the consumption of agricultural products with Three-Products Certification by farmers in the central and western regions,but have no significant impact on the consumption of agricultural products with Three-Products Certification by farmers in the eastern region.In addition,compared with the high-income and elderly farmers,digital capability has a greater promoting effect on the consumption of agricultural products with Three-Products Certification by the low-income and young farmers.Based on this,this study puts forward corresponding suggestions from three aspects:steadily promoting the digitalization of agriculture and rural areas,continuously enhancing the digital capabilities of farmers,and accelerating the upgrading of farmers' food consumption.