台资农业企业生存韧性影响因素实证研究OACHSSCD

[Objective/Meaning]Taiwan-invested agricultural enterprises serve as a vital vehicle for the cross-strait agricultural exchange and cooperation,and their survival resilience directly affects the sustainable development of Taiwan Farmers' Entrepreneurship Parks.[Methods/Procedures]Based on the survey data from 214 Taiwan-invested agricultural enterprises in the national-level Taiwan Farmers' Entrepreneurship Parks,an ordered Logit regression model was used to systematically analyze the factors influencing the survival resilience of these enterprises from the four dimensions:market perception,policy resources,industrial characteristics and social embeddedness.[Results/Conclusions]The results showed that:(1)The perception of market demand exerted the strongest positive effect on the survival resilience of Taiwan-invested agricultural enterprises(β=1.577,p＜0.001),verifying the core propositions of the signaling theory and market-based view;(2)The fiscal and financial support had a significantly positive impact on the survival resilience(β=0.592,p＜0.01),whereas the service-oriented support showed a significantly negative effect(β=-0.278,p＜0.05),presenting an adverse selection effect(enterprises with operational difficulties tended to seek more service-oriented policy support);(3)The industrial integration(agricultural product processing,leisure agriculture),the relatives' and friends' attitudes,and social participation had no significant impact on the survival resilience;(4)The social participation significantly positively moderated the relationship between market demand perception and enterprise survival resilience(β=0.339,p＜0.05),indicating that the social networks could strengthen the enterprises' capacity to interpret the market information.This study suggested that the market demand perception and fiscal-financial support were the key pathways to improve the survival resilience of Taiwan-invested agricultural enterprises,while the accuracy and effectiveness of service-oriented policies needed to be further optimized.