数字化赋能乡村文化振兴的路径探索OACHSSCD

Cultural revitalization is an important component in the implementation of the rural revitalization strategy,and cultural revitalization is indispensable to the comprehensive revitalization of the countryside.Digitalization has become a new trend in rural cultural revitalization,and plays an enabling role in the continuation of rural cultural genes,the activation of cultural community memory,and the digital transformation of cultural industries.At present,the factors constraining the digital empowerment of rural cultural revitalization still exist,such as the weakening of the main body of cultural inheritance that results in a lack of endogenous momentum,the uneven allocation of digital resources that exacerbates the gap between urban and rural cultural development,the systematic mismatch between supply and demand that restricts the sense of access to the spirit and culture of the farmers'community,and the homogeneity and low value of the digital culture industry that can not reach the cultural leadership and industrial double-wheel drive.To help digitally empower the revitalization of rural culture,it is urgent to adhere to the problem-oriented approach,starting from stimulating the endogenous momentum of rural cultural inheritance,optimizing the balanced allocation of digital resources,meeting the cultural needs of farmers'groups,and constructing a characteristic digital culture industry.